3 Ad Campaigns Every Med Spa Needs to Run in 2025

If you want your med spa ads to actually book new patients — not just get likes — you need the right mix of campaigns. Here are the 3 campaigns I recommend for every med spa in 2025.

Campaign 1: Awareness Ads

Purpose: Put your brand in front of your local market.
Format: Short videos (before/after, treatment walk-throughs, patient testimonials).
Budget: $5/day.
Why: Builds your invisible list of people interested in your services.

Campaign 2: Conversion Ads

Purpose: Drive actual bookings.
Format: Offer-based ads (e.g., “$50 off first Botox treatment”).
Budget: $10–$20/day.
Why: These are your money-makers.

Campaign 3: Retargeting Ads

Purpose: Catch the people who clicked but didn’t book.
Format: Reminders, FAQs, objection-handling.
Budget: $5–$10/day.
Why: Most people don’t book the first time. Retargeting fills the gap.

The Big Picture

When these 3 campaigns run together, your ads act like a system:

• Awareness warms your audience.
  
  

• Conversion ads drive appointments.
  
  

• Retargeting ads close the loop.
  
  

Want me to set this system up for your med spa? My 30-Day Ad Sprint is designed to launch all 3 campaigns in just one month. 👉 [Link to Sprint]